LONDON: Burberry said Wednesday that Italian designer Riccardo Tisci will step down this week as creative director, and will be replaced by Briton Daniel Lee who was formerly at Bottega Veneta.

Tisci will leave the group on Friday in an unexpected and sudden departure, having transformed and modernised the British fashion house since his arrival in 2018.

'Riccardo has decided to leave after almost five years, during which he spearheaded Burberry's creative transformation,' it said in a statement.

Under Tisci, the group added that it had 'modernised and elevated its product offer, attracting a younger, more diverse and fashion-forward community of customers'.

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The Italian's Spring-Summer 2023 collection, which was presented this week in London, was his last for Burberry.

Lee, who will now oversee all Burberry collections, will present his debut runway collection at London Fashion Week in February 2023.

"Riccardo has played a pivotal role in repositioning Burberry," noted chief executive Jonathan Akeroyd.

"He has enhanced our creative language, modernised and elevated our product offer and brought a new generation of luxury customers to our brand."

Lee, who was born in Bradford in northern England, will take up his new role on Monday at the group's London headquarters.

He was creative director at Bottega Veneta between 2018 and 2021, when he helped reinvigorate the Italian brand.

Lee has also previously worked at Celine, Maison Margiela, Balenciaga and Donna Karan.

"I am honoured to join Burberry," he said Wednesday.

"Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo's legacy."

Lee added he was "very excited" to return to London, adding that the British capital "champions pioneering creativity and that continues to inspire me".