KARACHI: EFU Life Assurance Ltd, the leading private life insurance provider in the country further strengthened its partnership with, HABIBMETRO Bank – a leading commercial bank -by launching various key initiatives including the launch of “EFU Ladies Insurance & Investment Plan”.

This plan is designed for HABIBMETRO Ladies account holders and is a unit-linked protection and savings plan bundled with micro-critical illness cover and a new paperless distribution channel “Telesales”.

The signing ceremony was attended by Ahmed Shah DurranI, Group Executive Retail Bank & Chief Digital Officer and Sarah Irfan, Head – Liabilities & Bancassurance from HABIBMETRO, while Mohammed Ali Ahmed, Deputy Managing Director, Nilofer Sohail, Head Channel Strategy & Execution of EFU Life attended from EFU

along with other senior officials from both organizations.

Copyright Business Recorder, 2023