KARACHI: Bazaar, the country’s B2B e-commerce platform for 5M+ businesses, has launched Bazaar Prime - its exclusive market distribution arm for retail suppliers and manufacturers.

Bazaar’s B2B platform provides procurement, fulfilment, digital lending, and supply chain products to retailers and manufacturers in Pakistan.

Since its inception two years ago, Bazaar has raised over $100m in venture financing and has scaled up to become the leading tech-enabled distributor in the country with the widest footprint across 50 cities and towns.

With its deep technology stack, Bazaar provides hundreds of suppliers’ direct access to underserved merchants across several categories.

On top of its existing marketplace network, infrastructure and technology stack, Bazaar Prime offers exclusive distribution to brands in designated markets.

Hamza Jawaid, the co-founder of Bazaar, says, “Bazaar Prime is a game-changer for brands seeking to improve their coverage and distribution in the market. By leveraging this partnership, brands can tap into a wealth of resources and tools that enable them to optimise their operations, enhance their customer reach, and ultimately drive business growth.”

Bazaar is further expanding its network to over 100 cities and towns in Pakistan, allowing cost efficient access to underserved and remote towns.

Copyright Business Recorder, 2023