ISLAMABAD: Discount World (DW) on Tuesday entered into a partnership with Telenor Microfinance Bank (Easypaisa) for a strategic alliance aimed at facilitating the large consumer base of Easypaisa account holders.

DW – an organization that caters to more than 13 million plus customer base of all the leading banks, insurance industry, pharmaceuticals, financial institutes and corporate entities of Pakistan, on Tuesday signed a memorandum of understanding with the Telenor Microfinance Bank (Easypaisa) – the first scheduled microfinance bank of Pakistan designed to operate as a fintech.

The collaboration between DW and Easypaisa is one revolutionary step forward aimed at facilitating the large consumer base of Easypaisa customers and this strategic alliance can be termed as one major leap forward in this direction towards strengthening the digital payment platform of Pakistan.

The MoU was signed by Sultan Richard, Chairman and CEO; Discount World, and Farhan Hassan, Head of Easypaisa, in the presence of senior officials from both organizations.

Speaking at the signing ceremony, Sultan Richard, Chairman and CEO DW, said, “We are delighted to partner with Pakistan’s leading digital payment platform, and while DW remains at the forefront of providing convenience to the customers of various institutes in Pakistan, today’s strategic alliance with Easypaisa is yet another step forward in this direction. This alliance will enable to provide added benefits to the large customer base of Easypaisa.” “We are confident that this partnership will play an instrumental role to our reach and confidence in the market,” added Sultan Richard.

The MoU signing ceremony was followed by a networking session where the senior officials from both organizations discussed the details of collaboration and exchanged ideas for future projects.

Copyright Business Recorder, 2023