KARACHI: Pakistan Telecommunication Company Limited (PTCL), the leading ICT services provider in Pakistan, has announced the implementation of Robotic Process Automation (RPA) in its Customer Care operations as a vital part of its digital transformation strategy.

The aim is to improve overall customer experience across all touch points. The initiative will help PTCL firmly align with the highest global standards in digitalization and automation, reinforcing its position as the industry leader.

Commenting on the initiative, Ahmad Kamal, Group Chief Customer Care Officer at PTCL & Ufone 4G, stated: “We are delighted to announce the implementation of Robotic Process Automation (RPA), a significant milestone in our ongoing efforts to enhance the customer journey. This cutting-edge technology empowers us to deliver the best customer experience by automating a wide range of activities.’’

Copyright Business Recorder, 2023