LAHORE: Pink Riders, a leading organization empowering women rider in Pakistan, and TPL Insurance, one of the country's largest insurance companies, Tuesday announced the launch of a groundbreaking bike insurance product that redefines the industry.

This innovative offering combines motorcycle insurance with an additional layer of breast cancer coverage. The partnership emphasizes the importance of bike insurance and breast cancer awareness.

With Pink Riders and TPLI, women riders can protect their motorcycles and their health. Tailored insurance solutions cater to individual needs, providing peace of mind for every journey.

CEO TPL Insurance, Muhammad Aminuddin said, “The partnership with Pink Riders Pakistan is testament to TPL Insurance’s commitment and focus on creating equity and driving financial inclusion for females in Pakistan. Learning to ride a motorbike can open avenues for females to earn more and this would impact not just their family unit but the broader economy. Aligned with our key shareholders’ objectives, DEG, Germany and Finnfund, Finland, TPL Insurance is an active supporter for women empowerment as well as health and wellbeing of females, both internally and on a community level; this will continue as the company continues to lead the markets we operate in and build sustainable models.”

The founder and spokesperson of Pink Riders Pakistan Payyam-e-Khurram said, “Women are 52 percent of our population, if they become independent, Pakistan becomes independent.

In the last 5 years of operation Pink Riders have trained 9700 Women Bikers across the country. Furthermore, in order to provide hassle free bike insurance to their women bikers on special rates, Pink Riders Pakistan have collaborated with TPL Insurance.

TPLI and Pink Riders are dedicated to offering solutions that address real-world challenges. With the combined offering of bike insurance and breast cancer coverage, the two organizations are putting this dedication into action.”

Copyright Business Recorder, 2023