Apple's widely anticipated unveiling of its "iPad Mini" is expected to come on October 23, the Dow Jones technology website AllThingsD said on October 12. Reports have been swirling for months about the smaller version of the market-leading iPad, but Apple has made no comment.
The report, citing "people familiar with Apple's plans," said the invitation-only event will be on a Tuesday, breaking with the company's tradition for Wednesday announcements.
The 10-inch iPad has long dominated the tablet market, but faces a growing challenge from smaller models like Amazon's Kindle Fire, the Google Nexus 7 and the Samsung Galaxy.