Priyanka Chopra, the global brand ambassador for Italian fine jewelry brand Bulgari, debuted a 140-carat diamond necklace worth $43 million, at the launch of their latest High Jewelry collection, ‘Aeterna’ in Rome on Monday.

The brand was celebrating its 140th anniversary replete with a gala dinner in the city where the brand was born, according to details shared on its Instagram page.

Dressed in black and white, Priyanka debuted a ‘Serpenti Aeterna’ necklace that took 2,800 man hours to craft and has 140 carat diamonds – one for each year of the storied brand’s history.

Bulgari described the new collection as a “tribute of the Maison’s strong vocation to perpetual reinvention”.

Hollywood actor Anne Hathaway – also a global brand ambassador – was present at the showcase, along with Liu Yifei and Shu Qi.

Priyanka Chopra, Anne Hathaway, Zendaya attend Bulgari event in Venice

Earlier this year, Indian billionaire Mukesh Ambani’s daughter, Isha Ambani hosted a Bulgari event at her home, Antilla, called ‘A Roman Holi’.

Chopra was also in attendance, representing the brand wearing a necklace replete with gems from the city of Jaipur.