KARACHI: Indus Motor Company’s (IMC) one-off social initiative, the National Flag Collection drive, now in its seventh year, has garnered quite a bit of attention over the years. A team of young volunteers from the company set off on a mission to salvage national flags strewn around Karachi on the morning following Independence Day celebrations.

The Independence Day and the days leading to it, generate quite frenzy, with every neighbourhood across the country splashed in green and white, a painter’s delight. However, overnight all this turns pitiful with flags which just a day earlier were fluttering high above ground, are sadly found tattered and littered all over, on the roads, even garbage heaps or strewn on the ground, waiting to be carelessly trampled under-foot, an insult to our national pride.

As part of Toyota’s 5S philosophy, every 15th August, IMC under its CSR banner, Concern Beyond Cars, engages its employees under its Employee Volunteering Programme, to help mitigate this desecration. Over 60 volunteers, clad in Toyota red t-shirts and white baseball caps sporting the crescent and star and equipped with PPEs, moved along six pre-determined separate routes across the city, collecting national flags and buntings littered around the city, later buried under the earth on Company’s premises. IMC’s Chief Executive, Ali Asghar Jamali expressed, “This experience is a sure patriotism booster, not just for us at IMC but the public in general too, who see our volunteers in action on the roads, salvaging our symbol of pride.

Copyright Business Recorder, 2024