KARACHI: In a bid to revolutionize the agriculture sector, Engro Fertilizers has launched “UgAi”, the first integrated agri e-commerce platform of Pakistan, to offer farmers relief by enabling direct purchase of fertilizers at official prices from the company, ensuring transparency and eliminating intermediaries.

In the first phase, the free UgAi app has been launched for farmers in Sindh, with plans for a nationwide rollout in the near future. With the UgAi app, Engro Fertilizers will deliver fertilizers straight from its warehouses to farmers, tailored to their farms’ size and specific needs.

Copyright Business Recorder, 2024