DUBAI: Pakistan Software Export Board (PSEB) Acting CEO Zeeshan Khattak said the country’s tech companies are “seeing impressive returns” from their participation in GITEX Global, Dubai, with historic revenues of approximately $40 generated for every dollar spent by the body on subsidies.
Speaking at the Tech Destination Pakistan’s Connexion Lounge – an attractive terrace at World Trade Centre Dubai (DWTC), Khattak told Business Recorder that the platform has been highly beneficial for Pakistan’s IT industry. Taking place at DWTC until October 18, GITEX GLOBAL presents its biggest, most international edition in its 44th year, welcoming over 6,500 exhibitors, 1,800 startups, 1,200 investors alongside governments from more than 180 countries.
“GITEX provides exposure to Pakistani tech companies, but it doesn’t stop there. We actively follow up with companies post-event to gauge the outcomes,” said Khattak, who is also Chief Commercial Officer of PSEB. “Last year, for every dollar PSEB invested in supporting companies to participate, they earned $40 in return.”
Pakistan’s tech sector aims for export boost through GITEX Global in Dubai
This year, more than 80 Pakistani companies are showcasing their products and services at GITEX, aiming to strengthen their presence in the global market and boost Pakistan’s export potential. The event offers a significant opportunity for these companies to connect with international players in the tech industry, expanding their business horizons.
The second day of GITEX also attracted a significant crowd of many different nationalities as hundreds of futuristic stalls at display. Houseful Etisalat pavilion stood out in the event with futuristic drones, cars and robotic music band.
Khattak said Pakistani tech companies have been observed establishing branch offices and subsidiaries abroad such as in Dubai to increase their international footprint. Speaking with several different software and tech companies, a growing trend has been observed that that software companies now set up front offices in different cities such as Dubai to network and manage global client relationships, while their technical teams continue to operate from Pakistan.
The PSEB Acting CEO also highlighted the potential of Pakistan’s highly skilled workforce, with around 75,000 IT graduates entering the job market annually. He believes that with proper exposure, skill development, and infrastructure, Pakistan’s IT sector can meet ambitious export targets. The PSEB is working to bridge the gap between universities and the industry to ensure that graduates are equipped with the skills needed especially for export-oriented work.
“To succeed in the global market, our young IT professionals need three things: exposure, skill development, and the right infrastructure,” Khattak said. “We are focused on creating opportunities for training and mentoring to ensure our workforce is globally competitive.”
With growing international interest in Pakistan’s IT capabilities, Khattak is optimistic about the future, particularly as the country continues to foster stronger ties with global markets through events like GITEX.
Copyright Business Recorder, 2024