KARACHI: Bank Alfalah, a leading commercial bank in Pakistan and the incumbent Best Bank for Digital Banking, announced the launch of its new mobile banking application, Alfa.

New Alfa is purposely curated to promote financial inclusion by departing from a mere transactional banking app and moving to a digital lifestyle app. People can now experience Alfa’s advanced new features of savings, investment, and borrowings across a wide range of choices, alongside its new user interface design, which integrates banking into people’s lifestyles.

The Alfa app launch event was held at Bank Alfalah’s Digital Lifestyle Branch inaugurated by Syed Sohail Jawaad, Executive Director of the State Bank of Pakistan and Syed Salim Raza, former Governor of State Bank of Pakistan. Also present at the launch was the senior leadership from Bank Alfalah along with key opinion leaders from the digital world, marking a significant milestone in the bank’s commitment to digital innovation.

Copyright Business Recorder, 2024