KARACHI: Samrah Enterprises, has collaborated with Plankton Fisheries to launch a new line of premium deep-sea caught seafood aimed to promote the Made In Pakistan brand.

An agreement was inked in a simple yet elegant ceremony by Samrah Munsub Director Samrah Enterprises and Muslim Mohammedi, Director, Plankton Fisheries, in presence of Abraruddin Founder Naheed Supermarket, Munsub Abrar MD Naheed Supermarket, Zeeshan Lohya, Founder America-Pakistan Business Development Forum, Syed Nasser Wajahat General Secretary AMPAK-BDF, Muhammad Fahad COO Naheed.pk, Syed Muhammad Salman Chief Growth Officer Samrah Enterprises, Sajid Hameed Khan VP Sales Samrah Enterprises, Muhammad Rehan Director Rehan& Sons, Asim Mohammedi Director Plankton Fisheries, among others.

Both Samrah Enterprises and Plankton Fisheries are dedicated to providing top-tier products that focus on freshness, taste, and ethical sourcing practices. Every product in the Fresh St! Seafood range meets the highest export standards, ensuring a premium product that consumers can trust.

Speaking at the occasion, Samrah Munsub, Director Samrah Enterprises said that our mission is to promote Made in Pakistan products to the international markets, and we will continue it with our latest offerings, including the signature “Fresh St! Strimps,” the newest addition to long list. The deep-sea catch ensures superior taste and quality, setting this product apart in a competitive seafood market, she added.

Muslim Mohammedi, Director Plankton Fisheries, said that there isa growing demand for premium seafood, particularly in the North America, Europe, and the Asia-Pacific regions, where consumers are becoming more conscious of the quality, sourcing and sustainability of the food they purchase. The Fresh St! products are poised to meet the global demand by offering international consumers a high-quality and responsibly sourced product, he added.

Copyright Business Recorder, 2025