As a part of its drive to enhance the quality, availability, and image of Coca-Cola products, the Coca-Cola Company established a new company in Pakistan in 1996, by the name of 'Coca-Cola Beverages Pakistan Limited' (CCBPL). CCBPL started the process of acquiring and investing in locally franchised bottling operations.
This process was completed in 2006 and, thereafter, all manufacturing and selling rights of Coca-Cola products are now with Coca-Cola Beverages Pakistan Limited. CCBPL is a significant player in the growth of Pakistan's economy.
This is quite obvious through the following facts: CCBPL is one of the country's top foreign direct investments in FMCG (Fast Moving Consumer Goods) business, CCBPL is one of the major tax paying beverages company of Pakistan, CCBPL directly employs more than 3,000 local people in Pakistan, CCBPL creates indirect employment for more than 50,000 people in related industries through its vast procurement, supply and distribution system, CCBPL runs many programs to support the social set up of the people of Pakistan.