McDonald's Pakistan is participating in the global celebrations for National Breakfast Day. McDonald's Pakistan will be amongst almost five thousand McDonald's restaurants in Asia, Middle East and Africa - offering up to one thousand free Egg McMuffins to their customers during breakfast hours (6:00am to 10:00am) on March 18, 2013. McDonald's is calling this National Breakfast Day.
With so many participating restaurants, the numbers involved become significant - potentially, this will be a free breakfast for five million McDonald's customers throughout Asia, Middle East and Africa - and more than 1000 customers in each participating McDonald's on this one morning in Pakistan. "And we fully expect to serve this number," says Jamil Mughal, Director Marketing, McDonald's Pakistan. "We want to demonstrate to our busy consumers in a truly tangible way that we are an affordable and tasty way to start the morning. National Breakfast Day with McDonald's on March 18 is a way to illustrate that no one else can do it like McDonald's."
"Breakfast is a significant business for McDonald's," said Jamil Mughal, Director Marketing McDonald's Pakistan. "We believe the potential exists for McDonald's in the Pakistan region to gain more share during the breakfast occasion. So there will be ongoing breakfast promotions during the rest of 2013." Egg McMuffins are an iconic handheld breakfast - freshly cracked eggs, chicken roll, and with a slice of cheese. They were first introduced in the US in 1971, and since then the volume of all the various McMuffin options has risen to more than 1.2 billion per annum worldwide.-PR