EFU Life has been conferred the Consumers Choice Award 2012 in the category of "Best Life Insurance Company of Pakistan" for the 5th consecutive year. These awards are presented every year to companies that offer products in the best interest of consumers and deliver on service excellence.
The winner of the Award was established through a comprehensive and objective survey conducted by volunteers and polling on the Consumers Association of Pakistan official Facebook page. EFU Life won by a landslide, having received support from thousands of fans, beating all other insurance companies. EFU Life is the leading life insurance company in the private sector. It is rated AA, Outlook Stable by JCR-VIS credit rating company.-PR