Microsoft on June 13 announced that it is expanding its real-world retail push with mini-shops inside 600 US and Canadian stores operated by consumer electronics chain Best Buy. Each "store-within-a-store" will feature devices powered by Windows operating systems as well as the US technology titan's Xbox videogame consoles and packaged software offerings.
"The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play," said Windows marketing chief Tami Reller.
Windows stores will be staked out in 500 Best Buy shops in the United States and in 100 of the retail chain's Future Shop locations in Canada, the companies said in a release.