An analyst has claimed that Apple might actually kill its iPhone X this year because of its continuous poor performance on store shelves.

In an interview with CNBC, ‘Mirabaud Securities’’ analyst Neil Campling said that Apple’s famous iPhone X is ‘too expensive’ and the customers are rather turning to cheaper products at stores as compared to the highly priced $999-plus iPhone X.

Thus, he predicted that the company will eventually discontinue the iPhone X production and sell the left over products in its supply chain before the launch of new iPhones this year. He also said that iPhone inventory at Apple process maker Taiwan Semiconductor Manufacturing Company (TSMC) is at ‘record highs’ and Apple will need to ‘burn off inventory’. Also, the oversupply at TSMC has ‘never been higher’ and led to a disappointing revenue forecast.

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“With the declines in iPhone X orders and the inventory issue at TSMC at record highs, which basically reflect a need to burn off inventory. Why? Because the iPhone X is dead.”

However, as per Apple Insider, there are few points that show Campling’s claims might not be true. During December-quarter results, Apple’s CEO Tim Cook exclaimed that the iPhone X had become the company’s most popular iPhone and was also the best-selling phone in the world during the December period.

Apple did not immediately respond to Fortune's request for comment.