LG Electronics Inc (LG) named the winners of its Smart Discoveries idea campaign, which gave consumers the opportunity to share their own best or creative ideas on how to best use home appliances. The idea-sharing competition, which wrapped up last month, drew a total of 1.5 million visitors from almost 200 countries to the website, www.LGsmartchoice.com.
In all, more than 800 personal ideas were submitted, from which one winner from each of six categories were selected by a combination of votes from online users as well as an in-house judging panel. "We are very pleased that consumers got the chance to share their ideas and creativity through this event while also having the opportunity to get closer to LG's products," said Seong-jin Jo, president and CEO of the LG Home Appliance Company. "This unconventional campaign was very meaningful to us as it was executed by consumers, evaluated by consumers and shared by consumers."
All winning entries and interview video can be viewed on the gallery page in campaign website starting on Tuesday until the end of this year. Winners will receive LG's top-of-the-line home appliances such as Door-in-Door refrigerator, 6 Motion Direct Drive washing machine, Light wave oven, Hom-Bot Square robotic vacuum cleaner, Kompressor vacuum cleaner and True Steam Dishwasher.-PR