During a meeting with Shamim Akhtar Chairperson LCCI Standing Committee on Women Empowerment Development on Wednesday, he said that member of FCCI and Faisalabad Women Chamber of Commerce and Industry (FWCCI) could utilize this platform to enhance their businesses manifolds. Shamim Akhtar briefed about the women business portal and told that it was first electronic platform which had been entirely dedicated for the female entrepreneurs.

"They could utilize it for their awareness, facilitation and training to successfully enter into the field of e-commerce", she added. She said that e-commerce was actually a new and emerging sector through which particularly women while sitting in their houses could market and sell their products globally.

She said that e-commerce was very suitable for female entrepreneurs as due to our socio-cultural and religious values, generally women were reluctant to have direct links with the male buyers.

Farooq Yusuf appreciated the innovative idea and said that female entrepreneurs of the region should utilize this facility to expand their businesses.

During this meeting, Muhammad Din Tahir, Director Research and Development Department FCCI and Miss Iqra Qadeer Secretary General FWCCI were also present. She said that she would circulate this information among the members of FWCCI so that they could fully exploit it for their personal benefits in addition to enhance business activates in the country.