Apple said February 19 it will stage its first iTunes Festival in the United States during South by Southwest (SXSW) in Texas next month, with Coldplay, Imagine Dragons and Pitbull among the big names set to appear.
The March 11-15 event - set amid the annual music, film and interactive technology jamboree in Austin - builds upon the success of iTunes festivals that have become a regular live-music fixture in London since 2007.