Dawlance, the No 1 home appliances brand of Pakistan, in a recent press launch event unveiled its impressive series of Energy Saver (ES) air conditioners and refrigerators that aims to cut down on energy usage for a better and more prosperous Pakistan. The new ESS launch is also part of Dawlance's new initiative of designing products that help reserve energy for a better Pakistan - Dawlance and You Making Pakistan Proud.
The defining feature of the products is their energy efficiency that ultimately reduces electricity bills. In the case of the ES AC, the cost-savings can accumulate to Rs 4,000 per annum while the ES fridge can reduce electricity bills by 23 percent. Dawlance's Head of Marketing, Hasan Jamil, highlighted the potential impact of the products, saying that if everyone in Pakistan installed the ES appliances, enough electricity could be saved to power 50,000 schools.
Hasan Jamil, while explaining the brand's intent behind the launch of the ES series said, "The frequent power breakdowns have burdened Pakistan's economy while rising costs are a cause of concern in every household. Being a responsible Pakistani brand we wanted to be part of the solution.
Hence, the creative spark for our ES series stemmed from the desire to lower costs for consumers, and to serve the community by conserving energy while inspiring others to do the same. The energy can potentially be used to power schools, hospitals and villages. In this way, both Dawlance and its consumers can play a role in making Pakistan proud."-PR