JWT swept away Friday night's competition at the Pakistan Advertisers Society Awards, clinching six awards for campaigns for Advance Telecom-Nokia in the Telecom Hardware category, Orient Electronics in Consumer Electronics, Olper's-New Design in Breakfast Food & Dairy, Shell Rimula in Petroleum & Lubricants, Vaseline in Cosmetics & Personal Care, and for the fourth year in a row, for Sunsilk - Unilever Pakistan Ltd for the Hair Care category.
This marks the most awards won by any agency at this year's PAS Awards, which recognises one winning campaign in each of the 31 categories. The event is Pakistan's largest advertising award show. JWT Pakistan's mission is to celebrate outstanding, groundbreaking work which pushes the boundaries of creativity and paves the way for new talent. "We are driven by our passion, as we continue to celebrate, honour and nurture creativity," said Mansoor Karim, CEO of JWT Pakistan.
"We should all be proud of our wonderful performance at the PAS awards on Friday night. With 12 record short lists and winning six awards, it was a JWT night all the way - and a real testament to the energy and commitment of the entire team." JWT Pakistan has flourished during the last year, bringing on board a dynamic new Executive Creative Director, winning key new clients, and establishing JWT Fusion, an in-house digital unit. The agency was also named "Pakistan Agency of the Year - Gold" by Campaign Asia Pacific.-PR