Soft drinks maker invests in Pakistan, Egypt, sees big sales growth

19 Jun, 2014

Coca-Cola Co expects to start production in five new factories in Egypt and Pakistan over the next 18 months, seeing double-digit percentage growth in sales for both markets this year, its Middle East and North Africa president told Reuters. "Egypt is going to be one of our key anchor countries," Curt Ferguson said on Wednesday, citing the country's large and growing population as a big positive.
"For sure the other key anchor will be Pakistan." Surpassing Egypt for its sales growth, Pakistan will see three new plants open in the next 18 months in Karachi, Multan and Islamabad to serve the domestic market with sparkling drinks such as Coke, Fanta and Sprite.

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