Switzerland Global Enterprise (S-GE; Switzerland's official trade promotion and investment agency), organized a focused session on Pakistan being one of the important South Asian destinations for Swiss SMEs to do business in. On the occasion, Swiss companies already working in Pakistan shared their success stories.
Special focus of the event was to provide Swiss firms the relevant information about doing business in Pakistan in areas such as waste-water management, building & construction, textile machinery. An exclusive report on agro-food processing, prepared by the Institute of Business Administration (IBA) Karachi was also presented.
"Pakistan is an emerging market and several Swiss companies are interested in it. Keeping this in mind, a B2B trade delegation will be organized later this year", said Beat Ineichen, S-GE's Senior Consultant for South Asia. Pakistan's Ambassador to Switzerland, Dr Aman Rashid, and President of Swiss Business Council, Mujtaba Rahim, were also present at the occasion.-PR