"The vision behind introducing Easy Home is to introduce One window optimised operation in the country, where the customers can find complete range of home decor with vast variety." Ruba Special Economic Zone Group's Chief Executive Officer and President Pak China Joint Chamber of Commerce and Industry Shah Faisal Afridi stated this while speaking at the launching ceremony of a new home brand, Easy Home here on Monday.
Mian Idrees, Chairman Sitara Chemicals, Mian Imran, Chief Executive Officer Sitara Peroxide and a number of the other renowned businessmen also present on this occasion. Afridi said Easy Home would bring a vast collection of fashionable home furnishings, bed linen and bath accessories among other products so that anyone can find a style to fit their home.
Easy Home would be Pakistan's leading lifestyle brand offering a collection of high quality contemporary home accessories, carrying everything to furnish a home, from furniture to kitchen accessories and bathrooms also. The Brand Manager of Easy Home Smaira Shahzad while introducing the brand on this occasion said that online stores of Easy Home can prove to be a barometer for checking out potential of the countries under consideration by allowing customers from all over the world to place orders. It is notable that Ruba SEZ is one of the top groups which have modernised lifestyle by introducing into the market a wide range of successful brands such as Haier, Opple, JW Enviro and Rahi Tractors.