Lenovo announced to launch its smartphones for the first time in Pakistan with a 10-model portfolio, carefully designed to fit every style, personality and budget. Lenovo smartphones, to be launched next month, cater to top-end users, stylish trend-setters, multi-media enthusiasts, social media aficionados and conscious spender.
The first Lenovo smartphones launched in Pakistan hit the market early September and include the dual-SIM and quad-core S-series with the slim and fashionable S850 with its 5-inch HD display and all-glass design; the S860 with its 5.3-inch HD display and epic 4000mAh battery, delivering up to 24 hours' talk time on 3G and 43 hours on 2G, plus 40 days' active standby; the S650 with its 4.7-inch HD display and laser-etched, fabric-feel cover with a 3D-textured design.
Commenting on the debut of Lenovo smartphones in Pakistan, Sharay Shams, Head of Smartphone Business at Lenovo Middle East and Africa, said, "Pakistan is proving to become a very competitive and important market in the smartphone landscape. With the recent expansion into 3G and 4G networks, and the development of the existing network infrastructure, there is a natural consumer need for smartphones."
For the past year, we have been receiving a lot of questions about the smartphone launch date in Pakistan and we're happy to finally be able to provide consumers with our flagship smartphones, he added. "According to Ipsos MediaCT report, smartphone users in Middle East and Africa are expected to reach 156.4 million in 2014 and 251.9 million by 2017," added Shams.
In Pakistan, recent research figures from the Pew Research Centre indicate that smartphone penetration stands at only three percent. With the network optimisation that's taking place across the country, we expect this figure to rise significantly in the coming years, and Lenovo is well placed to nurture this growth with a wide range of smartphones, he mentioned. On the occasion, Arif Shafiq country representative Leveno said that select models of Lenovo's smartphones will also come equipped with a range of DOit apps; with the award-winning SHAREit, users can instantly share pictures, videos, music files, documents, contacts and even apps with up to five devices without an Internet connection.-PR