Easypaisa, Pakistan's first and largest Branchless Banking service in December 2013 launched ATM cards for its valued mobile account customers with the objective of facilitating them with the convenience and security of withdrawing cash from any ATM in the country around the clock. In January 2015, Easypaisa has reached a milestone of more than 250,000 ATM Card users, a number which validates the trust and faith that customers have placed in the service and the convenience it has brought in their lives.
Every month, more than Rs 1 billion are being withdrawn using Easypaisa ATM cards. Prior to the ATM cards, mobile account users were able to withdraw cash from their mobile accounts from any of the 50,000 Easypaisa shops. However, with the launch of Easypaisa ATM Cards, Mobile Account users can now withdraw cash from any of the 6,000+ ATMs (1-Link or M-Net) across Pakistan.
Unlike conventional banking norms, where bank customers have to wait for weeks to get a new ATM card delivered to their home, Easypaisa ATM cards can be picked up from any Telenor Service Center, SahulatGhar or Tameer Microfinance Bank branch and can be activated instantly without any additional documentation requirements. Easypaisa ATM cards meet all the banking standards and are cost effective; each ATM card costs Rs 200 only and does not have any annual or recurring charges. The major benefit of the Easypaisa ATM card is that a replacement card does not take weeks; a new Easypaisa ATM card can be picked up again and activated instantly.
The Easypaisa Mobile Account, as a whole offers a wide portfolio of services that encourages formal savings, and a cost effective method of withdrawing funds, paying bills and transferring funds. It remains the easiest and fastest branchless banking account to open from any Telenor Service Center, SahulatGhar or Tameer Microfinance Bank branch. In a country with 100 million plus adults and estimated to have only 15 million bank account customers, Easypaisa stands committed to financial inclusion with a registered customer base of 3.3 million mobile accounts.-PR