Over the last 13 years, Xenith PR has partnered with some of the most prestigious international PR companies besides being an exclusive affiliate of Fleishman Hillard in Pakistan. “To enhance the overall effectiveness of its clients’ communications efforts, social media must become an integral part of the way public relations practitioners do business or they will become obsolete,” said Zainab Ansari, Director & CEO Xenith PR addressing the media and bloggers at the launch of Xenith Digital. The launch of this new division also marks the thirteenth anniversary of the company. 

Sharing her views, Uroos Ahmed, Executive Director Xenith Digital said, "Xenith Digital is geared towards being an integral part of a connected digital marketing strategy to provide businesses an improved return on investment while, focusing on developing more sophisticated online measurement capabilities that provide deeper insights into consumer behavior, as well as mechanisms that demonstrate the impact of campaigns to support strategic business goals.” 

Both traditional and online media as well as well-known bloggers attended the launch event. During the three days “Baithak”, renowned corporate sector personalities and pioneers of the virtual world will share their experiences and conduct interactive sessions.