Zaheer, who was also named as the “Best Emerging Talent in Fashion” at the prestigious Lux Style Awards, was chosen in an online poll posted on the Etihad Airways’ Facebook page and the votes received from the members of the Fashion Pakistan Council.

One lucky Etihad Airways Facebook fan, Kamran Hashim, also won 15,000 Etihad Guest Miles by taking part in the poll.

Zaheer is best known for his love for light fabrics such as chiffon, airy silhouettes and attention to detail. His designs are available in various stores in Karachi, Dubai, Abu Dhabi and London.

Etihad Airways’ Area General Manager for Pakistan, Bangladesh and Nepal, Amer Khan, said: “I would like to congratulate Zaheer on winning this award. It has been a long standing policy at Etihad Airways to encourage fashion, arts and culture worldwide. We are proud to lend our support to Pakistan’s burgeoning fashion industry and to be associated with Fashion Pakistan Week for the second year in a row.”

The Fashion Pakistan Week is organised by the Fashion Pakistan Council to promote and support the fashion industry in the country and promote traditional Pakistani crafts and fashion. Fashion Pakistan Council’s Chairperson, Shamaeel Ansari, said: "I am proud to be part of the Fashion Pakistan Week for its pivotal role in educating, empowering and encouraging designers and promoting traditional crafts. I wish to express my gratitude to Etihad Airways for its continual commitment and support to different segments of the Pakistani society through this partnership with us."