The Sun newspaper on Thursday urged readers to vote for the Conservative party of British Prime Minister David Cameron in next week's election but its Scottish edition backed rival nationalists. In a front page that riffed on the arrival of the royal baby, Britain's biggest-selling paper put "It's a Tory" as its headline above an image of Cameron swaddled in a blanket.
"It's the Tories. The Tories who rebuilt the economy wrecked by Labour - and transformed lives. The Tories who alone are committed to an EU referendum," the front page read. It went on: "The Tories who alone can prevent a nightmarish Labour Government, propped up by the saboteurs of the SNP." In a contrast that was widely mocked on social media, the Scottish edition of the same paper instead endorsed the pro-independence Scottish National Party.
"We believe the Nats will fight harder for Scotland's interests at Westminster, offering a new hope for our country," the front page of the Scottish Sun read. The eye-catching front page showed SNP leader Nicola Sturgeon as Princess Leia in "Star Wars", with the headline "Stur Wars: a new hope".
A spokesman for The Sun said "The Sun is written first and foremost for its readers, and the UK edition and Scottish edition have two very distinct audiences." "If Scotland and England were playing each other at football, no one would expect The Scottish Sun to support the English national team." The newspaper supported the SNP, which is set for a historic victory in Scottish constituencies, in elections to the regional parliament in 2011.
The Sun backed the Labour party for ten years under Tony Blair, but switched to the Conservatives in 2010. The Conservative/Lib Dem coalition also received the endorsement of respected weekly The Economist on Thursday. "Our decision is based on the economy, where the Conservative-Lib Dem coalition has a stronger record than many realise and where Labour poses a greater risk," it said.
Business publication the Financial Times said the coalition deserved another shot having left the country "in far better shape" than it found it in 2010. It criticised Labour for being "preoccupied with inequality" and said that party leader Ed Miliband had "rarely met a market he did not consider to be broken". Miliband has so far received the official backing of the tabloid Daily Mirror and weekly magazine New Statesman, which said a Labour-led government would help Britain "become a more equal and more democratic country." Centre-right magazine the Spectator came out in support of Cameron on Thursday.