Manhattan International won the award for the best campaign in Automotive & Transportation category at the Pakistan Advertisers' Society (PAS) Awards 2015 for their 'Simply Wow' launch campaign developed for Toyota Corolla 2014. This is Manhattan's third consecutive PAS Award. In addition to being a PAS winner, the campaign proved to be a massive success for Corolla on-ground, elevating sales and increasing nationwide awareness about the new model.
The PAS gathered agencies and audience at the Expo Center in Karachi to honour the best of the best in creativity and advertising at the PAS Awards 2015. The industry's leading agencies turned up in full force for the event, which covered a variety of categories ranging from banking, to food, confectionery and public service, among others.-PR