Hi-Tech Lubricants was formed as a partnership (AOP) in March, 1997 and was created to market imported lubricants in Pakistan. These Lubricants were imported from YU Kong Ltd (Now SK Lubricants Ltd), South Korea in sealed cartons. Pakistani Lubricant market during the late 90's was predominantly a Mid/Low tier market with less understanding on API/SAE grades, there was less differentiation in applications for Passenger Car Motor Oil (PCMO), Diesel Engine Oil (DEO) and Motorcycle Oil (MCO). There was no door-to-door delivery mechanism to facilitate the retailers and resellers used to buy lubricants from the Oil Marketing Company's (OMC) Warehouses.
Team and Distribution Expansion
By gaining 3 years of experience in Lahore and surrounding towns, Hi-Tech Lubricants felt confident in expanding its team and distribution Network to different regions. Two more offices (Islamabad & Karachi) were established and simultaneously hiring was done to create a sales force to handle local operations of those regions. By yearend 2006 Hi-Tech Lubricants had gained 16% market share of the premium passenger car market.
Going Public Limited
In 2011 Hi-Tech Lubricants partnership (AOP) was bought over by Hi-Tech (PVT) Limited and converted into a Public Unlisted corporate. During the past decade, the law and order situation in our country was a nightmare. There was a complete halt to new business investment local or foreign (DFI). However according to the famous saying "When the going gets though the though gets going". Hi-Tech Lubricants maintained a continuous growth in business and benefited from that economic slow down. We converted our threats into opportunities and capitalised the market potential to the fullest.
Induction of Blending Plant
The idea of setting up a state of the art blending plant in Pakistan was conceived in 2013. Stone laying ceremony was conducted by senior vice president of SK Lubricants along with the board of directors of Hi-Tech Lubricants Limited. The whole idea of setting up a plant in Pakistan was to reduce the cost of lubricants to end consumers and create different avenues for marketing. It was decided to produce HDPE bottle/Cap for Lubricants on this plant and local filling by importing finished product in bulk. Blending plant will be operational by 3rd quarter of this year to produce HDPE package and filling.
Future Outlook
By the grace of All Mighty Allah the most gracious and the most merciful, we are now on the edge of taking Hi-Tech Lubricants Limited as a public listed company. Our blending plant will be operational by 3rd quarter of this year to produce HDPE package and filling. Our products manufactured locally on foreign machinery will produce high quality products.
Our shareholders will enjoy high returns on their investments and will be smiling all the way. Our expansion plans are aligned with the management vision by leveraging the brand equity to grow many folds. In backward integration, plant production will ensure right product to be delivered in time with enough storage to facilitate our growth. This new facility will open new avenues to market our products and will help us to penetrate in Industrial/OEM concerns along with Government sector with the stigma removed of not being indigenous. Local production will also cater to the needs of end consumers and we will be able to produce packages they desire.
ZIC products have been consecutively awarded The Best Consumer Choice Award for the last 3 years by CAP. We believe that investing now in Hi-Tech Lubricants Limited as a shareholder will be a prudent selection. Our growth rate of top line from the last 5 years has been at an average rate of 24%. With consistent increase in our top line and earnings, Hi-Tech Lubricants Limited Share will be a leading hybrid share on the stock exchange. Our shareholders will not only enjoy capital gains but also dividend income.