PepsiCo's flagship global brands Lay's, Gatorade and Pepsi MAX/Pepsi are joining forces with the UEFA Champions League as PepsiCo on Sunday announced a new partnership with the prestigious European club football tournament.
PepsiCo's agreement with the UEFA Champions League will officially begin on July 1, prior to the start of the 2015/16 season. Lay's, Gatorade and Pepsi MAX / Pepsi will serve as lead brands for the tournament. In addition, PepsiCo will also integrate Doritos, Lipton and 7UP brands into the sponsorship programme.
Ramon Laguarta, PepsiCo Europe CEO, said: "Today's announcement takes PepsiCo's long-standing relationship with great football to another level. The UEFA Champions League is without a doubt one of the most prestigious football competitions in the world, and with more than a billion football fans watching the matches every season, this new partnership offers unprecedented opportunities for both parties. We're passionate about football and we can't wait to share that passion with UEFA Champions League fans in Europe and around the world." -PR