Mobicash has introduced a first of its kind service - Other Mobile Operator (OMO) Load Purchase service for all Mobicash mobile account users. Through OMO Load Purchase service Mobicash mobile account users can now buy prepaid air time for all subscribers of selected telecom operators as well. Previously, this service was available to purchase only Mobilink load. This service is a big step towards giving more freedom to the customers and building further on inter-connectivity platform after the launch of InterBank Funds Transfer service launched earlier this year.
While speaking about this innovative service, Aniqa Afzal Sandhu, Head of Mobile Financial Services said, "OMO Load Purchase is a first of its kind addition to Mobicash's service portfolio and looks to utilise the branchless banking services to provide another solution to the growing needs of our Mobicash mobile account users. Through the introduction of this service, Mobilink has again triumphed in bringing exciting and innovative offers for our esteemed customers. We shall continue to work on developing similar services to maximise the benefits available through the usage of our extensive branchless banking network."
To avail this service, registered Mobicash mobile account users can dial *786 from their mobile phone, select the Load Purchase option, followed by the company whose subscriber's load they want to purchase. Customer is given fixed denominations of load amount to choose from. Mobicash's OMO Load Purchase service builds upon several other innovative financial services offered by Mobicash, the most recent being an inventive corporate health insurance product - MobiCare. The Other Mobile Operator Load purchase is currently available for selected telecom operators.-PR