PepsiCo Pakistan and Cinepax (Pvt) Limited on Wednesday signed an exclusive agreement for supply of carbonated and non-carbonated beverages to all Cinepax cinemas in Pakistan. The ceremony was attended by senior management teams from both organisations.
According to a press release issued here on Wednesday, the agreement has been inked by Romana Aziz Khan, Director, Key Accounts and Franchise Capability, PepsiCo Pakistan, and Hashim Raza, CEO Cinepax (Pvt) Ltd.
"PepsiCo considers Cinepax as a long term strategic partner" quoted Romana Aziz Khan, Director Key Accounts and Capability for PepsiCo Pakistan. According to Miss Khan, "As the leading beverage and snacks company in Pakistan, PepsiCo is proud to renew its relationship with Cinepax as the premier cinema chain in Pakistan - together we aim to continue providing our consumers with the perfect movie combo - a chilled Pepsi beverage with a Lays snack"
According to Hashim Raza, Chief Executive Officer, Cinepax, "Cinepax would like to thank its beverage partner, PepsiCo for quenching the thirst of millions of Cinepax-goers all over Pakistan. Pepsi has contributed a lot in making Cinepax the 'favourite family entertainment destination' for Pakistanis over the last three years. We look forward to taking this partnership to new heights in cinema revival and movie-going culture development. During the term of this contract, Cinepax plans to roll out 100 screens across 10 cities in Pakistan. Together, Cinepax and PepsiCo will deliver on their promise to Pakistan".-PR