In present era the exhibitions and fairs had become the main source for promoting business, introducing products and developing business links at home and abroad. Trade Fairs and exhibitions provides an opportunity to people to witness crafts and craftsmanship of different parts of the country under one roof, besides such events help in introducing different products and help promote business and ensure business to business links as well as bringing people together.
Sialkot is a major export hub of the country and Sialkot Chamber of Commerce and Industry (SCCI) was making hectic efforts to bring business women in main stream of business enabling them to play their effective role. SCCI had focused its special attention on the development of women entrepreneurship and to address their problems on top priority basis.