Discovery Communications Inc launched its own streaming service on Tuesday to offer more options for cable and satellite TV subscribers. The service, called Discovery GO, will let subscribers watch live and on-demand shows from nine US Discovery networks such as Discovery Channel, TLC and Animal Planet, the company said.
The cable industry faces an increasing threat to revenue as consumers drop pay TV packages and switch to streaming services such as Netflix and Hulu, a trend known as "cord-cutting."
To counter the threat, media companies have been trying to popularise what they call TV Everywhere, a platform to watch live and on-demand programming on computers, tablets, Internet-connected TVs and mobile phones.