The Ruba Special Economic Zone (Ruba-SEZ) claims it has achieved one billion rupees sale target of its "JW Enviro" home appliances brand. Director Waseem Afridi made the claim in his address on Friday during a function celebrating success at the company's head office.
He claimed Enviro had turned out to be an outstanding project. "Till now Ruba-SEZ has tremendous brands and projects each with something new for clients." He also urged team members to concentrate on excellent service instead of worrying about achieving sales goals. "My strategy from January 2016 onwards will be to keep fixed costs constant and ensure customer satisfaction," he added.
The company's general manger assured he would bring a vast collection of high tech, eco friendly, cost effective and space efficient home appliances. "The JW Enviro can break new grounds in other countries as well. However, in that case the products will have to be broken down and revamped in the light of geographical realities of the areas that will be served by the company," he said.