Pakistan's first and largest branchless banking service and a joint venture between Tameer Microfinance Bank and Telenor Pakistan, Easypaisa has been nominated for the prestigious GSMA Global Mobile Awards - 2016 in the "Best Mobile Product or Service for Women in Emerging Markets" category.
This is the fourth consecutive time that Easypaisa has been nominated for a GSMA award, commonly dubbed as the "Oscars" of the Mobile and Telecommunication industry.
In 2014, Easypaisa won two GSMA awards for "Best NFC/Mobile money product or service" and "Best Mobile Product or service for women in emerging markets". In 2013 and 2015 Easypaisa was also nominated at the awards.
"In merely six years of its operations, Easypaisa has become a source of pride for Pakistan by not only making formal financial services a reality for the people but also by earning praise and great name for the country world-wide" said Nadeem Hussain, Founder, President and CEO Tameer Microfinance Bank. "It is a great honour for Easypaisa to be recognised for a service that has direct impact on marginalized societies in general and women in particular. We deem this award a testament of the trust our customers put in us and recognition of our efforts in capitalising technology for positive social change." he added.
Expressing his delight at the nomination, Yahya Khan, Chief Financial Services Officer, Telenor Pakistan said, "It is an honour for us to be recognised by GSMA on the international level but our true achievement is the empowerment and sense of financial security we are bringing to the marginalized societies of Pakistan in general and women in particular."-PR