Apple is inviting media to a March 21 event at its headquarters in Silicon Valley, where the company is widely expected to introduce a new, smaller iPhone and the iPad's next generation.
With an invitation reading "let us loop you in" - a reference to the company's address at One Infinite Loop, or perhaps a hint at something else - Apple set off speculation about what products, updates, designs or other news it might announce at its annual spring media event.
Citing unnamed sources at the company, industry media reported that Apple is expected to announce the entry-level iPhone SE, with a 4-inch screen, and a tricked-out iPad with support for accessories including Apple Pencil, as well as new bands for the Apple Watch.