CAREEM, Pakistan's leading app for booking chauffeur driven cars, conducted a scavenger hunt for public of Karachi and Lahore in celebration of Pakistan Day. Themed around photography of local cultural & historic sites, the hunt saw participants, based on clues provided, racing to various locations of their respective city by utilising CAREEM's services.
"Although we are a Dubai based start-up, present in 25 global cities, we are proud to say our roots can be traced back to this country, as CAREEM's app has been completely developed in Pakistan," said Junaid Iqbal, Managing Director - CAREEM Networks. He said "This scavenger hunt was planned to not only celebrate this historic day, but also to inculcate in today's youth the need to be in touch with our roots. For this reason, we chose historic and culturally rich sites for this competition, while the aspect of uploading photographs of each site to social media allows us to promote these locations across the world."-PR