Uber, the technology platform that helps people get a ride at the push of a button, announced that it has signed a Memorandum of Understanding (MoU) with the Punjab Information Technology Board (PITB) as a way to promote the effective use of technology across the city.
The MoU, the first of its kind for Uber Pakistan and the PTIB, is committed to developing technology to bring additional safety, and convenience for Lahorees, in addition to creating more economic opportunities for individuals and small and medium enterprises.
Chairman PITB Dr Umar Saif said that "Uber delivers a high quality service globally and the PITB is proud that Uber is partnering with them to bring a reliable transportation option to Punjab."
The technology company has been operational in Lahore for just over a month, making Pakistan Uber's 69th country. Uber recently announced a $250 million investment in the MENA region and Pakistan with a large portion of the investment will be going to expansion across Pakistan, in addition to building out a larger team and wider network of drivers.
Loic Amado, Sr. International Launcher for Uber emphasised that "Uber is transformed urban mobility for thousands of Lahorees by introducing a safe, reliable and affordable way to move around the city. The flexibility, entrepreneurial opportunity and earning potential of Uber's innovative technology has an equally transformational impact on the livelihoods of driver partners and their families.-PR