Watch the making of an industrial icon in their very first Corporate Film
Back in 1944, ICI Pakistan Limited was a small trading company, setting up shop in Khewra for their first manufacturing site – built for the production of Soda Ash. When Pakistan became an independent state in 1947, economic instability rocked the foundations of many businesses, but within the walls of ICI Pakistan Limited, hope had a home.
Within seven decades, the company has evolved to set higher standards for itself and Cultivate Growth in a way that goes beyond plain business. With four different Businesses that cater to a major portion of the national industrial demand, the Company runs sustainable operations in numerous business sectors, namely: Soda Ash, Polyester, Chemicals & Agri Sciences, and Life Sciences.
While business remains in good hands, the company also has an immaculate Corporate Social Responsibility strategy, and does social work which positively impacts our local communities in life-changing ways; they’ve contributed to education in Lyari, and TibbiHariya; they’ve built and improved numerous medical facilities across the country; they’ve laid the groundwork for a hustling bustling community in Khewra, which stands to this day; they’ve worked to promote gender inclusivity in the corporate sector; they’ve created thousands of jobs and enabled many with opportunities that empower and motivate; and they’ve set the a high standard for companies that actually want to make a difference.
The company was also recognised by Gallup earlier this year and awarded the Gallup Great Workplace Award 2018. Their newly released Corporate Film paints a compelling picture of a legacy that is both powerful and inspiring. It is a story of resilience, excellence, standards and values; it’s a reflection of how the combined strength of culture can become the strength of a company.
However, one must wonder, how does an industrial icon play a part in our daily lives?
While industrial companies are often associated with products that we barely get to see, the story isn’t the same for ICI Pakistan Limited. The company produces products that are used in the manufacturing of soaps and detergents, works with domestic industries to improve the quality of livestock farming for better produce, manufactures infant formula in affiliation with international brands, is the pioneer of polyester fibre manufacturing in Pakistan, which is used in cars, bedding, clothes and more, and is also contributing to various other sectors such as the skincare industry with their brand - Repavar.
ICI Pakistan Limited is now making waves with their newly released Corporate Film, which narrates the story of a business giant that takes its responsibility seriously. Take a few minutes to learn more about a company that goes beyond conventional norms to improve the quality of every life they touch.
Watch the Corporate Film here: