Audi targets high profitability despite heavy investment

06 Jun, 2016

Audi expects to keep profitability high this year even as spending on factories and new models weigh on earnings, it said on Wednesday. First-quarter operating profit slumped 15 percent to 1.2 billion euros ($1.34 billion) after deduction of 100 million euros of provisions for possible further recalls of cars fitted with Takata Corp airbags, Audi said.
Volkswagen's luxury brand will launch its new Q2 sport utility vehicle (SUV) this year and is expanding its manufacturing base. A new Brazilian factory came on stream last October and a 1 billion euro plant in Mexico is due to start making the Q5 SUV in September.
"We are safeguarding profitability targets through vigorous cost management," finance chief Axel Strotbek said without elaborating.
Audi aims to keep its operating margin within a target range of 8-10 percent this year after it dropped to 8.3 percent in the January-March period from 9.7 percent a year earlier.
Luxury car sales champion BMW posted a 9.4 percent operating margin in its automotive business while Daimler's Mercedes-Benz division reported 7.1 percent.
Audi has postponed construction of a new wind tunnel to test aerodynamics and is reviewing other projects to create leeway for spending on electric cars and digital features, a spokesman said.

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