Pokemon Go mania has quickly swept the US as players armed with smartphones hunt streets, parks, rivers and elsewhere to capture monsters and gather supplies in the hit game. The free application based on a Nintendo title that debuted 20 years ago has been adapted to the mobile internet age by Niantic Labs, a company spun out of Google last year after breaking ground with Ingress, a game that merged mapping capabilities with play.
By Monday, Pokemon Go had been downloaded millions of times, topping rankings at official online shops for applications tailored for smartphones powered by Apple or Google-backed Android software.
According to the research firm SimilarWeb, the game was downloaded in more than five percent of Android phones in the first two days of release and had outpaced the dating app Tinder.
The game uses GPS and mapping capabilities in mobile phones to let players roam the real world to find "PokeStops" stocked with supplies and hunt cartoon character monsters to capture and train for battles.
PokeStops can also dispense monster eggs, which players incubate by racking up walking distances.
Players can also visit "gyms," where captured cartoon creatures can be conditioned as combatants to seize such training facilities. "It's cool to actually play as a Pokemon trainer in real life," said Lucas Garcia, a 17-year-old California boy who has been a fan for more than a decade.
"It is nice to have a video game that makes you actually walk around instead of sitting in front of a TV screen holding a controller."
People who played Ingress will recognize PokeStops and gyms, many being monuments, signs, businesses or other real world spots that served as "portals" that could be captured in the earlier Niantic game.
"We have helped users all around the world have fun, socialise, and get more fit as they play and explore," Niantic chief executive John Hanke said in a blog post when Pokemon Go was released last week in the US, Australia and New Zealand.
A tidal wave of interest in the game has bogged down servers hosting the software, frustrating some players and delaying plans to launch Pokemon Go in more countries.
"I downloaded it because everyone that I know has liked Pokemon since before fifth grade," said California teenager Owen Fairchild, who is now in college.
"Now that I have it, I get it. I never really walked around, but a couple of days ago, I walked across the island... and I hatched two five-kilometer (three-mile) eggs."
A young woman playing Pokemon Go came upon a dead body in a Wyoming river while hunting a water monster in the game, according to US news reports.
Pokemon Go comes with warnings to players to remain aware of their surroundings.
Fairchild told of being so engrossed in the game that he has walked into things on sidewalks.