Pearl Continental, Rawalpindi joins hands with the (UNWTO) in fostering awareness among the international community, the importance of tourism and its social, cultural, political and economic values. Tourism for all: people with disabilities, senior citizens and families travelling with small children, and sooner or later all citizens will appreciate the advantages of universal accessibility.
This is why UNWTO has chosen to celebrate World Tourism Day 2016 on the theme of accessible tourism. Jan Verduyn General Manager Operations Support Hashoo Group Hospitality Division said "Reaching universal accessibility in tourism is a shared responsibility of all parties involved in the tourism value chain, as well as a business opportunity for companies and destinations". He further said that "This year's theme, 'Tourism for All-Promoting Universal Accessibility', is a challenge for Pakistan and the world to recognize the necessity of accessibility in tourism and to accommodate everyone anywhere they may travel to-- We have to understand the theory of Universal Design. As the world of travel and tourism is an expanding industry and the number of travellers increases every year, we have to ensure that travelling the world has to as safe and seamless as possible. The official celebration also included a 'Tourism' session held on 27th September at Pearl Continental, Rawalpindi. During the event, experts on accessibility and tourism exchanged views and best practices, addressing the need to work in cooperation to advance in the 'Tourism for All' agenda.
The conference also addressed the innovative strategies in the development of accessible tourism infrastructure, products and services which add value to destinations and enhance their competitiveness on the global tourism market. A number of best practices were featured with the aim of emphasising the value of investing in accessibility. On the occasion of "World Tourism Day" dated Sep 27, 2016, Pearl Continental Hotel, Rawalpindi offered its guests a special 15 percent discount on Rent-A Car services along with a FREE Lunch box on booking a trip to any of the cultural/tourist sites in Rawalpindi, Taxila, Islamabad and surroundings. -PR