Three up-and-coming young talents in fashion showcased their collections while vying for Bank Alfalah Rising Talent award at the opening of the PFDC Bridal Week on Wednesday. The Rising Talent initiative, holding the apt tagline 'Discovering the Potential of Pakistan,' aims to motivate, inspire, and recognize aspiring fashion designers of the country by providing them opportunities to hone their skills and augment their exposure.
The three potential entrants to the Pakistani fashion scene included Mariam Amjad, Sara Naqvi, Amina Naeem, who exhibited their bridal collections amid fervent response from the audience. The best designer, chosen through a transparent voting of jurors and public, will be announced on the last day of the event ie September 30, and will take home the Bank Alfalah Rising Talent award along with a prize money of half a million rupees.-PR