Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, marks its 16th year milestone with over 16 million members and the successful launch of new initiatives to enhance reward options for members. Since the inception of the programme in 2000, Emirates Skywards members have redeemed a whopping 220 billion Miles on reward flights, hotels stays and exclusive access to the biggest events world-wide.
The diversity of the programme partners and rewards are reflected in the airline's global customer base and network spanning six continents and over 150 destinations. Since January this year, over 12,000 tickets across 40 sporting events have been made available to members. The tickets offer access to world-class sports including events in rugby, tennis, baseball, horseracing and Formula 1(r). However, football is the biggest draw for Emirates Skywards members. Emirates sponsors six top European clubs: Paris Saint-Germain, Real Madrid, Hamburger SV, SL Benfica, Arsenal, AC Milan, and in the last nine months, over 5,000 tickets were made available for Emirates Skywards members to watch their favourite teams play in the Spanish La Liga, Bundesliga, Portuguese Primeira Liga, FA Premier League, Lega Serie A, and Ligue 1.
Besides sports fans, Emirates Skywards also engages with artists world-wide. In 2010, it launched the annual design competition known today as Art of Travel. Each year, aspiring artists are invited to design the programme's four membership cards, giving them a platform to showcase their talent on a global scale. Emirates Skywards members also enjoy access to a global network of 39 Emirates lounges in major airports including six lounges at Dubai International Airport. Members are also given excess baggage allowance of up to 20kg. Please visit emirates.com/skywards for more information or to sign up as a member.-PR