Spectrum Y&R, an affiliate of the Y&R network, has been awarded two prestigious wins on an international platform, ie the Spikes Asia Award and Creativity International Awards. Y&R Singapore and Spectrum Y&R's innovative effort 'Kites of Hope' won the Bronze Award at Spikes Asia under the 'Small Scale Special Solutions' category. 'Kites of Hope', a unique initiative, uses kites, a cultural icon of spring, as a communication vehicle to spread awareness about missing children, of which four have been recovered and reunited with their families.
Another shining moment for Spectrum Y&R is winning the US-based 46th Creativity International Print & Packaging Design Awards for its outstanding packaging for the LU Bakeri range (Continental Biscuits Pvt Limited). The award-winning packaging had already created a stir in the market, and was awarded for excellent creative design including excellence in presentation, color, copywriting, typography, photography, message, printing techniques, layout and relevance to the category.-PR